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Master AI-powered digital marketing skills and earn in-demand certifications from Google and HubSpot. 10 weeks online, with a certificate from the university you choose.
Payment plans and employer reimbursement available.
See which universities offer Digital Marketing.
Choose from over 40 partner universities and earn a certificate employers will reward. We see 10X higher completion rates than on-demand only courses.
No prior digital marketing experience required. Built for career changers, returners, and marketers who want to update their skills.
“I’m not sure who I’m really marketing to.”
“SEO and online ads feel like a foreign language.”
“I can’t tell if my marketing is working, or why.”
“I feel behind on how AI is changing marketing.”
“I have nothing to show an employer or client.”
Ziplines works with top public universities to bring you career-focused courses. Choose your university and earn a credential employers recognize.
Find your universityEnter your ZIP code to see the universities offering AI Essentials.
Browse universities↓New lessons each week, a live session you can watch later, and 1:1 dedicated support by chat, email or phone.
Issued in your university's name.
Harness AI and in-demand tools to become a high-impact digital marketer. Over 10 weeks, you’ll learn how to:
Learn on your schedule and maintain access to the curriculum for 12 full months.
Weekly sessions with your instructor, recorded so missing one doesn't set you back.
You'll have support from your dedicated learner success advocate every step of the way.
“The class was well organized with valuable materials provided. Everyone involved in teaching the lessons provided a clear and in-depth explanation of the material.”
“It exceeded all my expectations. The content was comprehensive, covering everything from SEO and social media strategies to email marketing and analytics. The lessons were practical and easy to follow.”
“The playbook assignment helped me see how to use what I learned in the module in a “real world” situation.”
They’re living it. Your expert instructors work in the industry today and are eager to pass along their expertise to you. You’ll learn innovative techniques and the latest technologies from our roster of handpicked industry pros.
Free videos are great for one skill at a time. A course gives you a plan, practice on your own work, live help, and a credential.
Same 5-week course, same instructors and start dates at every university. The university you pick issues your certificate.
Work remotely? Use the ZIP where you live. The course is online, so any university works.
Browse the answers, or talk it through with an advisor. No pressure.
The Bureau of Labor Statistics projects Digital Marketing job growth to be above average with 10% growth over the next ten years, faster than the average for most occupations. Businesses increasingly rely on Digital Marketing to grow their revenue by tapping into demand for relevant products and services.
This course is ideal for professionals looking to build job-critical digital marketing and AI skills—whether you’re advancing in your current role, changing careers, or growing a business. No prior digital marketing experience is required—just curiosity and the drive to learn.
Yes. We have a Career Hub with on-demand career modules, resources, and workshops dedicated to helping you meet your career goals.
We do not offer job placement as part of our career support. However, we do provide you with the tools to be successful in your job search.
This program will prepare graduates for roles similar to:
Yes! We offer group enrollments for your team’s AI training needs. We work with business teams, executives, and organizations of all sizes to provide seamless group enrollment and onboarding. Learn more and request a group enrollment quote here.
You should expect to spend six to eight hours per week engaging with interactive, on-demand content created by industry experts, including hands-on activities and strategic playbook assignments.
You can also attend optional two-hour live group sessions led by industry experts. Please note that you may need additional time to prepare for and complete the certification exams.
Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online Learner Dashboard can be accessed from anywhere with an internet connection on a computer.
There are multiple payment options for this course. The first way is to pay upfront, online. This option also provides the largest savings.
We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the “Get Qualified” link to see what options are available.
Many employers also offer tuition reimbursement.
We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn’t the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.
No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education, so check with your human resources department to determine your eligibility.
Yes, you will earn a university-issued certificate of completion that verifies your knowledge and hands-on experience in Digital Marketing. This prestigious credential will enhance your resume, making you more attractive to potential employers. It can also be showcased on LinkedIn to highlight your proficiency, setting you apart in a competitive job market. Earning this certificate of completion demonstrates your commitment to continuous learning and professional growth, significantly boosting your career advancement opportunities.
To receive a certificate of completion, learners must complete 100% of online coursework, achieve 70% or better on each module assessment, submit all Strategic Digital Marketing Playbooks, and pass the Google Ads Search, Google Analytics, and HubSpot Email Marketing certifications.
The course and the Playbook projects will provide you with content to create a portfolio, but you are responsible for creating a portfolio on the platform of your choice.
Ziplines Education is a market-driven education company based in Silicon Valley, CA. Leading universities collaborate with Ziplines Education to offer innovative and highly rated certificate courses that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.
