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Use AI to size up competitors, test on-brand creative, and turn campaign data into a plan leadership signs off on. 5 weeks online, with a certificate from the university you choose.
Payment plans and employer reimbursement available.
See which universities offer AI for Marketing.
Choose from over 40 partner universities and earn a certificate employers will reward. We see 10X higher completion rates than on-demand only courses.
Built for marketers who already use AI and want it to move the numbers, not just fill the content calendar.
“I use AI for copy, and that’s about it.”
“I’m guessing at what competitors are doing.”
“AI drafts sound generic, one version at a time.”
“I have campaign data but no clear next step.”
“The same tasks eat my week, every week.”
Ziplines works with top public universities to bring you career-focused courses. Choose your university and earn a credential employers recognize.
Find your universityEnter your ZIP code to see the universities offering AI Essentials.
Browse universities↓New lessons each week, a live session you can watch later, and 1:1 dedicated support by chat, email or phone.
Issued in your university's name.
Marketers are expected to move faster, explain results, and deliver impact across more channels than ever. This course gives you the clarity, frameworks, and hands-on practice to use AI strategically.
Learn on your schedule and maintain access to the curriculum for 12 full months.
Weekly sessions with your instructor, recorded so missing one doesn't set you back.
You'll have support from your dedicated learner success advocate every step of the way.
“What made this experience great was how well the modules were organized. The topics were very relevant and easy to apply right away. I also really appreciated the flexible schedule.”
“The subject matter was very well put together, very easy to comprehend and to apply to real life situations.”
“The learning modules were great. The team worked to accommodate working professional students. The material was easily adaptable to work so some of my projects assisted with needs at work. Loved this!!”
This course is led by experienced marketing professionals who use AI every day in their work. They bring practical, real-world insight into how AI improves performance analysis, scales high-quality creative, and supports smarter decision-making.
Free videos are great for one skill at a time. A course gives you a plan, practice on your own work, live help, and a credential.
Same 5-week course, same instructors and start dates at every university. The university you pick issues your certificate.
Work remotely? Use the ZIP where you live. The course is online, so any university works.
Browse the answers, or talk it through with an advisor. No pressure.
AI is rapidly transforming how marketing teams operate. Leading marketers are using AI to move faster, uncover insights, and scale high-quality work—while still maintaining strategic judgment and brand credibility.
If you’ve been wondering how to use AI beyond surface-level experimentation, this course provides a clear, practical approach. Designed for marketers by marketers, it helps you identify where AI delivers the most impact and apply it confidently.
This course is ideal for marketers looking to go beyond basic AI prompting to gain practical, applied guidance on using AI to improve results and work more strategically. It’s a strong fit for marketers who want to:
Prior AI experience recommended with LLMs (including ChatGPT, Gemini, Copilot, or Claude). This course covers core AI skills but is designed for marketers looking to advance their AI skills.
Yes! We offer group enrollments for your team’s AI training needs. We work with business teams, executives, and organizations of all sizes to provide seamless group enrollment and onboarding. Learn more and request a group enrollment quote here.
Our courses are built for real life. This program is designed to fit around a full-time role while still delivering meaningful outcomes.
You can expect to spend 6–8 hours per week on interactive, on-demand content, including hands-on activities and applied playbook assignments.
Weekly live online sessions (2 hours) are led by experienced marketers and include demos, discussion, and deeper dives into course content. These sessions are optional and recorded for later viewing.
Everything is online. You’ll access on-demand content and assignments through our online learning platform and join the optional instructor-led live sessions once a week through a video conference platform. The live sessions are recorded and available for playback on demand. The online Learner Dashboard can be accessed from anywhere with an internet connection on a computer.
There are multiple payment options for this course. The first way is to pay upfront, online. This option also provides the largest savings.
We offer both installment and financing options. To find out if you qualify for either of these payment options, fill out the enrollment form to be directed to the payment page. From there, you can click on the “Get Qualified” link to see what options are available.
Many employers also offer tuition reimbursement.
We are confident in the quality of our learning experience, having supported thousands of learners and received hundreds of 5-star reviews. Because we believe so strongly in the value and impact of our course, we offer a 7-day money-back guarantee from the start date. If the course isn’t the right fit for you, you can withdraw within the first week of your course and receive a full refund, no questions asked.
No, this is a noncredit course. As such, it is not eligible for financial aid. However, many employers offer reimbursement for continuing education, so check with your human resources department to determine your eligibility.
Yes, you will earn a university-issued certificate of completion that verifies your knowledge and hands-on experience in AI for Marketing. This prestigious credential will enhance your resume, making you more attractive to potential employers. It can also be showcased on LinkedIn to highlight your proficiency, setting you apart in a competitive job market. Earning this certificate of completion demonstrates your commitment to continuous learning and professional growth, significantly boosting your career advancement opportunities.
To receive a university-issued certificate of completion, you must achieve at least 70% on the module assessments and successfully complete all of the playbook assignments.
The course and the Playbook projects will provide you with content to create a portfolio, but you are responsible for creating a portfolio on the platform of your choice.
Ziplines Education is a market-driven education company based in Silicon Valley, CA. Leading universities collaborate with Ziplines Education to offer innovative and highly rated certificate courses that help adult learners and working professionals build work-ready digital skills and earn industry-recognized credentials.
